If you own a website, you know that SEO is a vital part of getting your site ranked in Google's search engine. It's important to stay abreast of major changes that pertain to SEO methods. However, there are some rules which should always be followed so that Google sees your pages as valuable content. Here are 3 common mistakes that are easy to fix:
Failing To Optimize Titles and Images
Optimizing your content is one of the first steps that needs to be completed when you post a new article. However, some individuals stop at that point and fail to optimize title tags, meta-descriptions and images. Frisco SEO strategy leader DB Marcom warns, “When you fail to optimize these important areas, it will result in lower rankings.” These factors are part of the algorithm that help determine where your pages are ranked. If you optimize them with specific keywords, it will boost the performance of your site.
Quality Links Beat Quantity
This common mistake pertains to external links that are included in your content. They should link to high-quality websites that Google trusts. It's better to link to a website that is located high in the search engine results pages than one that's back on page 12. Also, you should use anchor text that is beneficial to someone who is thinking about going to a site that you have linked. Be sure to include anchor text that describes where the link is going. Google will frown on links that just include words like "click here." You also want to make sure that you do not use the same words too many times as this may be considered spam by Google.
Inappropriate Internal Links
Another common mistake to avoid is using unnatural internal links. It's best to link to your pages that perform the best. By doing this, it creates more visibility for these important pages and shows Google that they are part of your cornerstone content. The internal links on your site should always match the focus of the article. You also want to avoid having too many internal links. Your target customers will not find inappropriate links helpful and neither will Google. In addition, be sure to watch that you don't over-optimize these links. If you place too many links in your own content with anchor text that exactly matches the URL destinations you have linked to, Google may actually penalize your site. This factor is related to keyword spamming. If you include too many keywords or link this way, Google does not like that.
If you follow these guidelines and continue your search engine optimization efforts, it will pay off in the long run as SEO builds a strong foundation for your website.